Communicating the value of your product

Writing your MPS value proposition

Writing well is difficult and this is especially true when it comes to writing value propositions. A good value proposition needs to communicate the who, what and why of your MPS solution in a concise and memorable manner. 

We identified four key components of a good value proposition - audience, goal, tactics and differentiators - and created this Value Proposition Worksheet to guide you through the writing process. It will help you create a clear value statement that:

  • Is relevant for your intended audience
  • Accurately describes the value your product offers